Google Has A New Algorithm SEO Google Penguin to Arrest SEO Black Hat Techniques

At first it was the internet that took the world by storm. There were E-mails that let people communicate in private at the click of a mouse. Then came the concept of getting information about anything under the sky using the search engines. This was followed by social interactions on the social network sites. However nothing brought a revolution greater than online marketing. People had the opportunity to sell as well as buy from an unimaginable array of customers and sellers across the world. All from within the comfortable confines of the four walls of your home. With the passage of time almost everyone had a business venture online. The competition grew. The competition here was more because there were thousands of sites one was competing with, all serving the same set of probable customers and prospective buyers.

 The search engines came into play and they lay down measures that led to the ranking of the sites. These rankings further governed the visibility of these sights. As and when someone searched for a keyword in the search engines, the search engines made an effort to give the best possible results to the users to search for. These were based on the reputation that the sites managed to build for themselves on the basis of the requirements laid down by the search engines. This was called search engine optimization.

There were several techniques involved in search engine optimization. Some of these were usage of appropriate keywords, page titles, links, word links and fresh, quality, updated content. The search engines ranked the sites on these techniques. With increasing competition people resorted to malpractices linked with techniques of search engine optimization.

Finally on 24th April 2012 google came up with a new algorithm the SEO Penguin Recovery that helped arrest these malpractices and resulted in loss of ranking of sites that had resorted to black hat search optimization techniques.

Some of these black hat techniques as they are called were as follows. Keyword stuffing where professionals resorted to over stuffing the web pages with the keywords. Search engines then came up with a fresh set of guidelines that allowed a certain percentage of usage of these key words called as keyword density. SEO Penguin Recovery did wonders arresting the malpractice.

Another malpractice was that of cloaking where efforts were made to deceive a search engine into leading the user to a site which was otherwise not likely to be featured on the world wide web. This was done under the garb of another appropriate content not linked to the actual content on the site, which was fed to the search engine spider threads. This enabled users to post content under the garb of a more appropriate one. These could be page titles which are meant to summarize the page content and the page title could be totally different from what the page actually deals with or contains. As google rated sites on the basis of number of links that led people to a particular site, users resorted to selling and buying of these links.

There were also incidents of content duplication. With SEO Penguin Recovery these defaulter sites lost their rankings.